Target Audience

The opening for our film must be directed at a specific target audience. As Becky and myself are both teenagers we thought that it would be easier to direct our opening to this sort of age range (teenagers and young adults). It would be easier to create characters and theme that are more relatable to the audience and create a narrative that they would be interested in. Two quite popular genres for our target audience would be Romance and Horror. For this reason, we have decided to combine the two together to create the hybrid genre 'Romantic Horror'. This appeals to both the male and female members of our target audience as the majority of girls like romance films and many boys like horrors. Also, because these two genres are quite popular separately, by merging them together it will create something new that will hopefully gain interest amongst our target audience and amongst both genders.


For this reason, myself and Becky have focused on looking at films that our target audience would be interested in, such as the Saw films, Final Destination, 500 Days of Summer etc as these examples give us ideas that follow the codes and conducts of what our target audience is interested in, which we can then apply to our own film opening.