3: What kind of media institution might distribute your media product and why?

As my media product is a two minute opening to a film, one media institution that may distribute my film would be a film company. They would be involved in the creation, production and/or distribution of my film which can include paying, filming and editing of the film as well as marketing. As my film is mainly based in the Horror genre, a production company focusing on producing horror films may work with my film. An example of a famous Horror production company would be Twisted Pictures who produced the Saw films, so this is a possible production company that may distribute my media product. We know which production company is used as they usually have their own title shown t the beginning of the film. This is the title for Twisted Pictures:

Another type of media institution that could distribute my media product would be online video sharing websites such as Vimeo and Youtube. These allow the public to freely watch video clips online and share their own with the rest of the sites users. In association to my media product, they could be used in advertising the film across to a wider audience. My film opening or a trailer could be uploaded onto one of these site to promote the rest of the film and give a sneak preview of what it to come, especially as it ends on a cliffhanger it could persuade viewers to go watch the whole thing. Also this means that it can be send around the internet around the world through viral advertising meaning the audience it could possibly receive would be extremely large and varied.

Another possible media institution would be a television broadcaster if my film were to be shown on TV. This allows people to watch my film in the comfort of their own home  It could be shown on public service broadcast stations such as the BBC as they must show programmes to the public's taste which includes showing films every so often. It could also be shown on premium subscriber channels such as Sky Movies where viewers pay to get these extra channels made available to them. As these channels have a specific Sky Horror channel, it would be most suited to be played on that channel as it fit in with the genre the channel specifies in. This means that people interested in or that have a preference for Horror films can watch it.

My film could also be distributed via download on programmes such as iTunes. This would allow the user to buy or rent the film in the comfort of their own home at any time or place they want as this is available 24/7 and have it saved onto their computer which offers an alternative platform to view on rather than a dvd. This also saved space as the film is stored in the computers memory rather than a physical object. This is a very easy and fast method which is becoming more and more popular as computer technology is developing and appeals to a lot of people, especially those that do not have the time to go out and buy a dvd or people who don't live near a shop selling it.

Finally, my film could be distributed by selling it on dvd's. These dvd's would be sold in film shops or big supermarkets who stock various dvd's etc. This gives the user a hard, physical copy of the film which has been the favoured option for many years. This means the user can watch the film in the comfort of their own home whenever they like rather than going to watch it in a cinema. However this is limited to people who have dvd players in their homes however this is a majority and many computers/laptops are able to play dvd's these days which adds another platform option to the users choice.