I tried to attract my target audience in several ways. One of them was to use characters in my story that were of a similar age. I also chose to have one male and one female so that both genders could relate. By having them at a similar age to the viewers, this means that they can relate to problems the character may be going through throughout the story. This gives a much more personal feel to the film for the audience which can draw some people in and make it more enjoyable and or interesting to watch for them. To try an attract a slightly older audience, the characters are shown to be on a dinner date which is quite sophisticated for their age which can appeal to older audiences as this is something they are likely to do when dating.
I also attracted my audience through my genre. I wanted to address both the male and female audience, especially and specifically those who like horror films. I used props that are associated with horrors. The end scene of my film opening shows Jay about to stab Emily. This knife is a typical prop of horror films which relates it back to the genre and the theme of violence/murder/death, attracting the audience. Emily wears a dark red dress which has connotations of blood. This attracts the audience as it gives them the idea of horror and gore later on in the film which is what they party come and expect to see in a horror film.
I attracted the audience by using fast cuts and pace to make the film seem exciting and worth watching. I used jump cuts and various scenes of Emily running edited together to create a fast paced introduction to the film which would draw the audience in right from the beginning. However to keep a slight feel of softness and romance a few of these clips have a smooth transition whilst other have fast jump cuts to keep to the jumpy, horror genre.
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